Post by account_disabled on Feb 25, 2024 4:17:29 GMT -5
Structured sales process, meaning each salesperson is free to attract customers however they want. Problems caused by the lack of standardized emails The lack of standards and procedures caused countless problems for the company: salespeople approached potential customers inappropriately, sent emails from their personal addresses – from free providers – full of spelling errors, without signatures and, as if it couldn't get worse , without a proper presentation of the company they were representing. In other words: the first impression that prospects received of the company was terrible, completely unprofessional. This meant that the company was unable to attract more large industries – its main objective – to its list of clients because it gave an amateur image right in the salesperson's presentation, which was the reason the negotiations were never carried out. . Creating an email marketing flow to improve leads’ first impressions I suggested they develop a series consisting of four emails with standardized texts that salespeople would send to prospects on different days of the week and according to the phase of the negotiation they were in: Email marketing introducing the company and the seller Follow-up email marketing Thank you email marketing Email marketing updates.
BUSINESS PRESENTATION EMAIL MARKETING The first email is sent to any and all new contacts that a salesperson obtains through active prospecting over the phone. This is the presentation email, which will contain a brief explanation of what the company does, the types of products or services it sells and how it can solve the problems of its potential new customer. In this case, the company's main concern was precisely the standardization of communication, to eliminate the use of inappropriate expressions and spelling Coinbase Virtual Currency Database errors in emails. But the fact that the approach is individual – that is, the email is sent to one person at a time – gives space to allow sellers to make small changes to the text of the email so that they include brief excerpts of what was discussed over the phone, making communication even more more human. Depending on the reaction caused by this first lead – or not –, things change a little in the next steps.
Business presentation email marketing example used in B2B businesses Business presentation email marketing example used in B2B businesses 2. FOLLOW-UP EMAIL MARKETING The products sold by the company do not have a unique quality or differentiation characteristic. They are buyback products, that is, those who bought today will need to buy more next month and, generally, in large quantities, which means that the price and payment conditions have greater weight in the negotiation. As the buyer does not take much time to choose their supplier and place the purchase order, we decided to create just one follow-up email to send to those leads who did not respond to the first presentation email requesting an order or quote. This second email cites the previous sending – the presentation email – and reinforces to the prospect the seller's availability to send him a quote for items that interest him.
BUSINESS PRESENTATION EMAIL MARKETING The first email is sent to any and all new contacts that a salesperson obtains through active prospecting over the phone. This is the presentation email, which will contain a brief explanation of what the company does, the types of products or services it sells and how it can solve the problems of its potential new customer. In this case, the company's main concern was precisely the standardization of communication, to eliminate the use of inappropriate expressions and spelling Coinbase Virtual Currency Database errors in emails. But the fact that the approach is individual – that is, the email is sent to one person at a time – gives space to allow sellers to make small changes to the text of the email so that they include brief excerpts of what was discussed over the phone, making communication even more more human. Depending on the reaction caused by this first lead – or not –, things change a little in the next steps.
Business presentation email marketing example used in B2B businesses Business presentation email marketing example used in B2B businesses 2. FOLLOW-UP EMAIL MARKETING The products sold by the company do not have a unique quality or differentiation characteristic. They are buyback products, that is, those who bought today will need to buy more next month and, generally, in large quantities, which means that the price and payment conditions have greater weight in the negotiation. As the buyer does not take much time to choose their supplier and place the purchase order, we decided to create just one follow-up email to send to those leads who did not respond to the first presentation email requesting an order or quote. This second email cites the previous sending – the presentation email – and reinforces to the prospect the seller's availability to send him a quote for items that interest him.